








30 years of experience means a lot of lessons learned. We've collected additional lessons, ideas, and practical principles that go beyond the five on your card. Some came from our own experience. Others came from business leaders, authors, and people we continue to learn from.
Business is hard. That's normal.
Being a small business owner isn't supposed to be easy. There will be difficult days, setbacks, unexpected problems, and things that don't go according to plan
Don't wait until you feel motivated.
Some of the most important things in business are also the things that are easy to put off. Consistency and discipline help you keep moving even when you don't feel like it.
Don't chase every shiny new idea.
If something is already working, there may be more opportunity in doing more of it and finding ways to make it better before jumping to something completely new.
Find what's holding your business back
Every business has constraints. Maybe it's generating leads, closing sales, getting work completed, managing employees, or simply keeping up with the workload.
Success can create its own problems.
A good year can sometimes lead to overconfidence, unnecessary spending, or losing sight of what made the business successful in the first place.




"Good leaders don’t make excuses. Instead, they figure out a way to get things done."
Leadership • Discipline • Ownership

"One of the truest laws in business: The more money you make other people, the more money you make"
Business • Growth • Focus

